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OOH to DOOH: The Journey - Voiro
OOH to DOOH: The Journey

From Egyptian obelisks to colourful posters, outdoor advertising has been an intrinsic part of community and communication from the beginning. In recent times, however, out-of-home (OOH) advertising has transformed to take the viewer experience to a different level. From bright  interactive billboards to AR (augmented reality) led digital signages, real-time marketing and technological advancements have...