When we founded Voiro (in 2014), it was a far more linear world. The Ad Tech market was still at a nascent stage and businesses were not as reliant on technology to drive solutions. In the last nine years, the industry has undergone a massive transformation in terms of perceptions of how to run profitable...
Read our analysis on how ad Tech is re-imagining how content should be consumed to reach audience - via automation and audience intelligence.
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Factors influencing ad monetisation and sustainable revenue for brands
Serving up monetisable content and making money off advertising knowing that inventory and therefore revenue is ephemeral is the true challenge in today’s publisher landscape