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Unlocking Revenue Potential: The Pitfalls of Manual Ad Inventory Management

In the fast-paced world of e-commerce, every business leader understands the importance of maximizing ad revenue. However, many enterprises still rely on manual methods to manage their ad inventory, unwittingly hindering their revenue potential. In this blog post, we will explore the challenges of managing ad inventory manually and how it impacts ad revenue. So,...

OOH to DOOH: The Journey - Voiro
OOH to DOOH: The Journey

From Egyptian obelisks to colourful posters, outdoor advertising has been an intrinsic part of community and communication from the beginning. In recent times, however, out-of-home (OOH) advertising has transformed to take the viewer experience to a different level. From bright  interactive billboards to AR (augmented reality) led digital signages, real-time marketing and technological advancements have...

How to optimize ad revenue for print media businesses - Voiro
How to Optimise Revenue On Cross-media Channels

A detailed analysis on how to optimise advertising revenue on cross-media channels for print media businesses. (Voiro.com)

blogHero 22Feb2022
Why Is Revenue Reconciliation A Problem For Large Media Organisations?

Read our analysis on why revenue reconciliation is a problem for large media organisations and how our reconciliation engine seamlessly overcomes these hurdles.

blogHero 17Feb2022
Monetising Via Programmatic Channels: An Introduction To Exchange Bidding Dynamic Allocation (EBDA)

Read our analysis on monetising via programmatic channels: An introduction to exchange bidding dynamic allocation (EBDA). This article helps you understand how it works and how you can make the most of it.

Voiro How To Stay On Top Of Your Advertiser Relationships
Explore Voiro: How To Stay On Top Of Your Advertiser Relationships

See how Voiro enables publishers to make the best business decisions by staying on top of advertisers, campaigns, and audiences in real time.

advertising technology platforms
How Media Companies Should Embrace Ad Tech Innovation

Read our analysis on what type of ad tech innovation media companies need and the outcome of embracing it.

ad ops workflows
A Publisher’s Biggest Nightmare — Inefficient Ad Operations

Read our analysis on why pushing ads to multiple servers requires a specific type of tech to automate your AdOps.

OTT ad monetisation technology
OTT Insights: How To Step Up Your AdOps Game!

Read Voiro’s analysis on six factors that affect and hinder ad operations and revenue at an OTT organisation.

audience intelligence