From Egyptian obelisks to colourful posters, outdoor advertising has been an intrinsic part of community and communication from the beginning. In recent times, however, out-of-home (OOH) advertising has transformed to take the viewer experience to a different level. From bright interactive billboards to AR (augmented reality) led digital signages, real-time marketing and technological advancements have...
A detailed analysis on how to optimise advertising revenue on cross-media channels for print media businesses. (Voiro.com)
In the world of digital marketing, ad operations is a remarkably under-appreciated function. Part of the sell-side at most large publishers, ad operations teams are the backbone of a monetisation practice. Their role, put simply, has always been to make sure that publishers serve the right ads to the right audience at the right time,...
Inventory forecasting uses upcoming events, trends, as well as past data, to estimate the level of inventory needed for the future.
Voiro is dedicated to creating a culture and environment that takes care of its employees emotional and mental health well-being. British author Matt Haig, who has written extensively about mental health, once said, “Mental health problems don’t define who you are. They are something you experience. You walk in the rain and you feel the...
Nine takeaways from ad:tech New Delhi 2022
Read our analysis on why revenue reconciliation is a problem for large media organisations and how our reconciliation engine seamlessly overcomes these hurdles.
Read our analysis on monetising via programmatic channels: An introduction to exchange bidding dynamic allocation (EBDA). This article helps you understand how it works and how you can make the most of it.
Read our analysis of what does it really mean to be a growth-focused ads business and how Voiro helps media businesses solve challenges.
A peek into Voiro's journey in 2021 and how we look forward to 2022.
