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When we founded Voiro (in 2014), it was a far more linear world. The Ad Tech market was still at a nascent stage and businesses were not as reliant on technology to drive solutions. In the last nine years, the industry has undergone a massive transformation in terms of perceptions of how to run profitable...
In the fast-paced world of e-commerce, every business leader understands the importance of maximizing ad revenue. However, many enterprises still rely on manual methods to manage their ad inventory, unwittingly hindering their revenue potential. In this blog post, we will explore the challenges of managing ad inventory manually and how it impacts ad revenue. So,...
From Egyptian obelisks to colourful posters, outdoor advertising has been an intrinsic part of community and communication from the beginning. In recent times, however, out-of-home (OOH) advertising has transformed to take the viewer experience to a different level. From bright interactive billboards to AR (augmented reality) led digital signages, real-time marketing and technological advancements have...
A detailed analysis on how to optimise advertising revenue on cross-media channels for print media businesses. (Voiro.com)
In the world of digital marketing, ad operations is a remarkably under-appreciated function. Part of the sell-side at most large publishers, ad operations teams are the backbone of a monetisation practice. Their role, put simply, has always been to make sure that publishers serve the right ads to the right audience at the right time,...
Inventory forecasting uses upcoming events, trends, as well as past data, to estimate the level of inventory needed for the future.
Voiro is dedicated to creating a culture and environment that takes care of its employees emotional and mental health well-being. British author Matt Haig, who has written extensively about mental health, once said, “Mental health problems don’t define who you are. They are something you experience. You walk in the rain and you feel the...
Nine takeaways from ad:tech New Delhi 2022
Read our analysis on why revenue reconciliation is a problem for large media organisations and how our reconciliation engine seamlessly overcomes these hurdles.
Read our analysis on monetising via programmatic channels: An introduction to exchange bidding dynamic allocation (EBDA). This article helps you understand how it works and how you can make the most of it.
