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OOH to DOOH: The Journey - Voiro
OOH to DOOH: The Journey

From Egyptian obelisks to colourful posters, outdoor advertising has been an intrinsic part of community and communication from the beginning. In recent times, however, out-of-home (OOH) advertising has transformed to take the viewer experience to a different level. From bright  interactive billboards to AR (augmented reality) led digital signages, real-time marketing and technological advancements have...

How to optimize ad revenue for print media businesses - Voiro
How to Optimise Revenue On Cross-media Channels

A detailed analysis on how to optimise advertising revenue on cross-media channels for print media businesses. (Voiro.com)

Voiro - The Future of Ad Ops
The Future of Ad Ops

In the world of digital marketing, ad operations is a remarkably under-appreciated function. Part of the sell-side at most large publishers, ad operations teams are the backbone of a monetisation practice. Their role, put simply, has always been to make sure that publishers serve the right ads to the right audience at the right time,...

Voiro - How Inventory Forecasting Can Bridge The Gap Between Unused Impressions And Profitability
How Inventory Forecasting Can Bridge The Gap Between Unused Impressions And Profitability

Inventory forecasting uses upcoming events, trends, as well as past data, to estimate the level of inventory needed for the future.

How Voiro Champions Mental Health Awareness At Work

Voiro is dedicated to creating a culture and environment that takes care of its employees emotional and mental health well-being. British author Matt Haig, who has written extensively about mental health, once said, “Mental health problems don’t define who you are. They are something you experience. You walk in the rain and you feel the...

Voiro at ad-tech new delhi 2022
Why Is Revenue Reconciliation A Problem For Large Media Organisations?

Read our analysis on why revenue reconciliation is a problem for large media organisations and how our reconciliation engine seamlessly overcomes these hurdles.

Monetising Via Programmatic Channels: An Introduction To Exchange Bidding Dynamic Allocation (EBDA)

Read our analysis on monetising via programmatic channels: An introduction to exchange bidding dynamic allocation (EBDA). This article helps you understand how it works and how you can make the most of it.

What Does It Really Mean To Be A Growth-Focused Ads Business?

Read our analysis of what does it really mean to be a growth-focused ads business and how Voiro helps media businesses solve challenges.

programmatic advertisement solutions
Celebrating 2021 And Looking Ahead To 2022

A peek into Voiro's journey in 2021 and how we look forward to 2022.