A major challenge in generating ad revenue is monetising inventory. Ad sales is truly a tango for the right audience, at the right time, with the right content.
Watch this short video to find out how and why.
How To Turn Your Data Into Audience Intelligence – Voiro.com
What Obstructs The Perfect Tango?
Pressure to meet and exceed revenue targets.
Complex workflows and constant communication back and forth.
The need to maintain constant communication between agencies, advertisers, brands, and publishers.
Multiple media channels and sales people – all trying to monetise your inventory, which is ephemeral.