Your tech choices today can shape tomorrow’s success. When looking for an enterprise solution to solve your business challenges, which path should you take? We break it down for you in this blog.
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Introduction: In the dynamic world of digital content delivery, effective ad revenue management and analytics are crucial for TV, broadcast, and streaming platforms. This guide explores three approaches—Build, Buy, or Buy and Enhance—to help you select the right solution for managing ad revenue and gaining deep, contextual insights into your ad business.

What Does It Take To Build?
Definition: Creating a custom ad revenue management and analytics solution from scratch using in-house resources or external developers.
- ROI and TCO (Total Cost of Ownership): High initial costs, but potential for strong long-term ROI if the solution significantly improves ad revenue management and decision-making. TCO may increase over time due to necessary updates and maintenance.
- Scalability: Can be designed to grow with your ad business, but may need help to adapt quickly to new ad formats or revenue models.
- Integration: Custom-built to integrate with your existing systems, but may face challenges connecting with new ad tech partners or data sources.
- Security and Compliance: Can be built to address specific data protection and financial reporting requirements, but requires constant updating to maintain compliance.
Perfect Use Case: Large media conglomerates with highly specific ad revenue management needs and substantial in-house tech resources.

What Does It Take To Buy?
Definition: Purchasing an off-the-shelf ad revenue management and analytics solution from a third-party vendor like Voiro.
- ROI and TCO: Faster initial ROI due to quick implementation and immediate access to advanced analytics. Predictable TCO based on subscription models.
- Scalability: Often designed to handle various types and volumes of ad revenue data, easily scaling with business growth.
- Integration: Usually offers standardized integrations with major ad servers, CRMs, and other relevant systems in the ad tech stack.
- Security and Compliance: Typically includes built-in compliance features for data protection and financial reporting standards.
Perfect Use Case: Mid-sized to large content platforms looking to quickly enhance their ad revenue management capabilities and gain deeper insights into their ad business.

What Does It Take To Buy and Enhance?
Definition: Purchasing a core ad revenue management and analytics solution like Voiro and customizing it to fit specific needs.
- ROI and TCO: Moderate initial investment with the potential for high long-term ROI as enhancements drive better ad performance and revenue optimisation. TCO can vary based on the extent of customisation.
- Scalability: The core solution provides a scalable base, with enhancements allowing for scaling in specific areas (e.g., new ad formats, complex pricing models).
- Integration: Offers a balance of standard integrations and custom connections to content-specific systems or unique data sources.
- Security and Compliance: Builds on vendor’s compliance features with additional layers for specific data governance or financial reporting needs.
Perfect Use Case: Growing content platforms with a mix of standard and unique ad revenue management and analytics needs.
How To Make Your Choice
For content companies, the choice between Build, Buy, or Buy and Enhance should align with your ad monetisation strategy, growth plans, and technological capabilities. Consider how each option impacts your ability to gain deep insights into your ad business, optimize revenue, and empower your ad sales, operations, and strategy teams. The rising importance of data-driven decision-making, AI-powered analytics, and the need for real-time insights adds new dimensions to this decision. Ultimately, the best choice will enable you to focus on creating compelling content while ensuring optimal monetisation through advanced, flexible ad revenue management and analytics.
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