In the world of ad monetisation, big data has been quietly building up behind the scenes. As the digital ad landscape grows, so does the sheer volume of data that needs to be managed, analysed, and acted upon. Every campaign, impression, click, and conversion generates data, creating a mountain of metrics that ad ops teams must navigate daily. This overwhelming data burden often falls squarely on the shoulders of ad operations teams, who are responsible for pulling insights, reconciling reports, and ensuring campaigns are on track.
As more platforms and ad formats enter the mix, this task has only become more complex. Manually piecing together fragmented data to drive decisions is not only time-consuming but error-prone. So, ad ops teams often find themselves bogged down in operational management and reporting tasks, instead of focusing on growth and campaign optimisation.
In this blog you’ll find:
- Data Challenges Ad Ops Teams Face Every Day
- Essential Insights Ad Ops Teams Need
- The All-In-One Ad Ops Co-Pilot to Drive Ad Revenue Growth
Data Challenges Ad Ops Teams Face Every Day
Ad operations teams face significant hurdles when managing data from multiple, unconnected platforms. Key challenges include:
- Data Fragmentation Across Platforms: Each platform has unique reporting metrics, requiring ad ops teams to manually gather and reconcile data, which is both inefficient and time-consuming.
- High Dependency from Multiple Teams: Sales, finance, marketing, and account management rely heavily on ad ops for contextual data, increasing workload and diverting focus from strategic tasks.
- Labor-Intensive Data Gathering: Ad ops teams spend excessive time pulling, cleaning, and customizing data from various systems to meet stakeholder needs, slowing down the workflow.
- Limited Campaign Performance Visibility: Fragmented reporting systems prevent real-time access to campaign data, hindering timely, informed decisions that could improve outcomes.
- Reduced Transparency and Accuracy: Manual data consolidation raises the risk of errors and inconsistencies, diminishing trust in the data provided.
- Complex Cross-Platform Analysis: Without standardized metrics or unified reporting, comparing campaign performance across platforms requires additional manual work.
- Delayed Action on Data Insights: Slow access to accurate, real-time data hinders teams from identifying optimization opportunities, leading to missed revenue and underperformance.
- Lack of Platform Integration: Disconnected platforms result in siloed data, making it difficult to build a comprehensive view of campaign performance across channels.
These challenges weigh heavily on ad ops teams, slowing decision-making and reducing operational efficiency, ultimately impacting ad campaign success.
What Essential Insights Do Ad Ops Teams Need from Their Data?
Ad ops teams rely on their data to provide crucial insights that help optimise campaign performance, improve decision-making, and ensure revenue growth. Some of the key questions they need their data to answer include:
- How are current campaigns performing?
- What campaigns need to be planned next?
- How can I assure revenue by optimising the campaigns?
- How can I easily share these reports with stakeholders?
- Are we hitting the client’s key performance indicators (KPIs)?
- Where are the bottlenecks in the campaign execution process?
- Which platforms or placements are generating the best results?
- Is there any under-delivery risk, and how can it be mitigated?
- How effective is the audience targeting?
- What is the profitability of different campaigns?
To address these challenges, and access contextual insights in real time, the need of the hour is a media-specific AI solution that can not only streamline reporting processes but also identify performance trends, and provide actionable insights, allowing ad ops teams to move away from routine tasks and focus on driving data-backed growth.
The need of the hour is a custom-built solution that ensures ad ops teams can seamlessly transition from being the gatekeepers of data to the drivers of strategy, using intelligent insights to optimise campaigns, forecast revenue, and unlock new growth opportunities.
Introducing Voiro Genie – Your Ad Ops Co-Pilot
Voiro Genie is an AI-powered analytics and automation solution custom-built to accelerate decision-making, so ad ops teams can move from gathering, analysing and streamlining data from disparate sources to getting answers to their questions in a 100% secure and compliant way. Genie is designed to act as a powerful co-pilot for ad ops teams, streamlining the process of data management, reporting, and decision-making. Here’s how Voiro Genie can help ad ops teams drive growth.
Key Benefits of Voiro Genie:
- Faster Decision-Making: Genie connects to multiple data sources and offers insights in real-time, eliminating the need for manual data collection and allowing ad ops teams to make quick, informed decisions.
- Contextual Reporting: With natural language queries, Genie simplifies report generation. Whether it’s campaign performance, revenue forecasts, or inventory reconciliation, Genie provides actionable insights quickly, saving teams countless hours on manual reporting.
- Cross-Platform Data Unification: Genie consolidates data from various platforms, making it easier for teams to track campaign performance, forecast inventory, and optimize yield across different ad channels without the hassle of reconciling data manually.
- Increased Accuracy and Transparency: By automating data collection and analysis, Genie reduces human error and enhances transparency across campaigns, helping ad ops teams present reliable, trustworthy data to their stakeholders.
- Enhanced Productivity: Genie’s predictive AI learns the most commonly asked questions and metrics, offering smart suggestions and reducing repetitive tasks. This allows ad ops teams to focus on more strategic work rather than routine data gathering.
Conclusion
Voiro Genie empowers ad ops teams to overcome the complexities of data fragmentation, streamlining their workflow, improving decision-making, and maximising campaign performance. By providing real-time, actionable insights, Genie doesn’t just lighten the load for ad ops teams —it transforms their role, enabling them to lead the charge in making smarter, faster, and more impactful decisions for the business.
Want to see Voiro Genie in action? Check out Voiro Genie and book a beta test by writing to us at marketing@voiro.com!
