The CFO as A Cross-Functional Digital Innovator

Ever since COVID changed the world, the incremental need of being agile and easily discoverable online has made “Digital Transformation and Change Management” a more popular term than ever before.

The companies who embrace this transformation thrive because they adapt, pivot, and grow by transforming their teams, products, and business models into a digital-first world. Every publisher in the digital advertising industry is on a journey to leverage the explosion of consumers online. This means that the interactions between multiple verticals such as marketing, sales, customer service, finance, and support have converged online. This convergence demands transformation across the organization, not just the transformation of a few business functions. Only then can organizations genuinely understand customer behavior in great depth.

Further Reading: Read our analysis on the Challenges of Forecasting Ad Revenue and The Alchemy of Audience Intelligence

The most obvious question becomes – Who is at the helm of this journey?

The CFO And The Finance Teams Are Central To All Information, Revenue Flows And The Success Of a Company.

A TCS 2020 CFO Study highlights the fact that 58% of CFOs believe they play a significant role in driving digital change.

This is because the CFO and the finance teams are central to all information, revenue flows, and company success. The cohesion of every relevant vertical makes it ideal for measuring business functions on metrics of success that bring revenue.

CFOs have the broadest and deepest visibility into a company’s data and infrastructure. This real-time understanding of revenue efficiency, customer growth or churn, and profitability flowing in from marketing, sales, and customer service is what drives revenue.

Voiro Accelerates CFO Goals

Streamlining Trust, Compliance, And Transparency

• Daily automated sales tracking, resulting in better ammunition to plan for the future.
• Accurate reporting with an audit-compliant system.
• Cut revenue reporting time from 7 days to 2 hours with Voiro’s automated Revenue Reconciliation functionality.

Leveraging The Power Of Automation

• Mitigate human error: A proprietary rules engine ensures checks and balances, as defined by your business.

Balancing Risk-Return Ratios

• Centralise all data to decrease dependency at a people level.
• Empower teams to strategize based on data centric models, in real time and contribute to a higher business ROI.
• Actionable insights drive sales and operations teams to make timely decisions that maximize every dollar and leave no revenue on the table.
• Built for media, Voiro is designed to reflect your business workflows with deep understanding of the industry.

Win With Voiro

Voiro is a revenue analytics product suite for content-led companies; our product suite helps media companies unlock a data-driven approach to accelerating revenue.

Our mission is to accelerate every media company to be data-first.