What Ad Sales Teams Need to Maximise Ad Revenue

Every salesperson wants two things: to bring in more revenue and close deals faster. To do this, they need access to real-time revenue and campaign performance data, so they can make faster decisions and manage client relations with ease. Today, there is an urgent need for ad sales teams to deliver transparent, data-backed results is more intense than ever, and they need tools that can keep up. 

Table of Contents

  • How Does A Lack Of Real-Time Insights Impact Ad Sales Revenue
  • How GRID Helps Ad Sales Teams Close Deals Faster

 

How Does A Lack Of Real-Time Insights Impact Ad Sales Revenue

Ad sales teams are constantly navigating a complex web of client demands, tight deadlines, and evolving performance metrics. In the absence of real-time data, this can lead to ad sales teams losing out on revenue opportunities and friction-filled client relationships due to delayed reporting on performance. Following are some key challenges that can impact an ad sales team’s performance and revenue goals:

      • Lack of Real-Time Data on Campaign Performance

    In the digital world, ad performance is highly dynamic. Campaigns can experience significant fluctuations in click-through rates (CTR), impressions, or conversion metrics. When sales teams don’t have real-time visibility into this data, they may miss opportunities to upsell or optimise campaigns in ways that could increase revenue.

        • Delayed Reporting and Missed Optimisation Windows

      Ad sales teams often rely on data from multiple platforms, each with its reporting structure and timeline. In many cases, by the time sales teams receive consolidated reports, the window for making strategic optimisations has passed. This delay impacts the ability to recommend additional campaigns or make real-time adjustments.

          • Inability to Offer Transparent and Custom Reports

        Clients demand transparency and a clear understanding of campaign performance to justify ad spend. Ad sales teams that fail to provide easy-to-digest, custom reports often find clients hesitant to invest more. Sales teams who can’t meet this need lose opportunities to build trust and secure larger commitments.

            • Fragmented Data Sources Leading to Inefficient Workflows

          Ad sales teams often deal with fragmented data from multiple sources—SSPs, DSPs, CRMs, etc.—and piecing this data together is time-consuming. This fragmentation limits their ability to act quickly on insights or provide clients with a comprehensive view of their campaign’s ROI.

              • Lack of Cross-Channel Performance Insights

            Many advertisers now run omnichannel campaigns across various platforms, from digital displays to connected TV and social media. Ad sales teams that can’t present a unified view of cross-channel performance fail to provide valuable strategic recommendations. This lack of insight leaves money on the table as clients diversify their ad spend elsewhere.

            Enter GRID, a custom analytics solution designed to help ad sales teams accelerate deal closures by providing real-time revenue insights and actionable campaign performance data

            Closing Deals Faster: How GRID Equips Ad Sales Teams with Real-Time Revenue Insights

            GRID transforms how ad sales teams approach these challenges. With its real-time revenue insights, customisable client reports, and interactive dashboards, GRID gives sales teams the data they need to make faster, more informed decisions. Instead of waiting for updates or sifting through static reports, GRID allows teams to dive into live data, ensuring they always have the latest insights at their fingertips.

                • Real-Time Revenue Insights: Access up-to-the-minute revenue data to make timely, informed decisions during client negotiations and campaign discussions.

                • Customizable Client Reports: Generate tailored reports that are easy to share, providing clients with transparency and clear insights into campaign performance.

                • Faster Decision-Making: With live dashboards, ad sales teams can quickly respond to performance changes, optimise campaigns, and capitalise on opportunities.

                • Seamless Data Sharing: Create easy-to-understand, shareable reports that streamline client communication and eliminate delays in performance updates.

                • Unified View of Data from Disparate Sources: GRID brings together revenue and performance data from various platforms, offering a unified view that simplifies decision-making and reporting.

                • Unlock Revenue Opportunities: By having the right data at the right time, ad sales teams can upsell more effectively, cross-sell across channels, and capture new revenue streams.

              For ad sales teams, a lack of real-time data insights means lost revenue opportunities.  By offering customisable, transparent reports and a seamless data-sharing experience, Grid empowers sales teams to build stronger client relationships, negotiate with confidence, and optimise campaigns in real-time. The ability to access unified, actionable data not only helps close deals faster but also unlocks new revenue opportunities. 

              Unlock the power of custom and easy-to-share analytics for ad monetisation teams with GRID. Book a demo to learn how to uncover critical insights and close deals faster.