It doesn’t matter what kind of company you’re talking about. From media to retail, from e-commerce to telecom, any CEO will tell you that they want their businesses to be focused on growth. To be looking ahead, to be unlocking new revenue opportunities. And to be building stronger and more robust businesses each quarter.
But what does this really mean?
At Voiro, we work closely with India’s largest advertising businesses in the OTT and e-commerce sectors. These businesses have, over the years, scaled themselves from zero to a dominant part of the Indian ads industry. From our vantage point, we’ve had the opportunity to watch these organisations evolve, and to try and understand what makes them truly growth-focused businesses.
None of this is hard to understand, and nearly all of it is common sense. But it’s also easier said than done. Media businesses invest time and money, often significantly, in making sure that they’ve checked off all these boxes. And yet, several struggle to get there, or fail along the way.
These are hard problems to solve.
At Voiro, we’ve spent the last 8 years working with the largest media businesses. Despite their nuances, these businesses are all trying to solve the same problems: being more focused on growth. We’ve grown with these organisations and our product has evolved to help them along the way. If you’re running a media business and are trying to solve these challenges, we’d love to talk to you.