case study

A Large Horizontal
E-commerce Platform With USD15+ bn. In GMV

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Our customer had built a small but growing advertising third party advertising business on their platform, catering solely to their own sellers, and solving 2 problems:

For the sellers, placing advertisements in the form of banners or sponsored listings led to a demonstrable lift in sales on the platform.
For the platform itself, advertising could keep a premium set of sellers happy, while adding a revenue stream to their own business.

Goals

Growth

Grow the third party ads business with no day-to-day operational disruption.

Consolidation

Bring all ad monetisation workflows into a single end-to-end platform.

Interoperability

Make it easy and efficient for several connected teams to work together.

Insights

Elevate the levels of information and insights available to each team in real time.

Approach

We followed a thorough discovery-based process to plan, roll out, and constantly improve Voiro for our customer.

We make sure we understand what each of your teams need, and how they work. This determines As-is and To-be scenarios, workflows, customisations, integrations, and phases.

Our largest customers benefit from a combination of consulting, services, and the final product configuration - spearheaded by a dedicated Delivery team.

Phased Implementation

Out-of-the-box Rollout

Product rollout with minimal customisations and ready integrations to streamline the sales and revenue processes and information.

Deeper Functionality

Customer success and Engagement team deployed to help in rollout and continuous support.

Subsequent Phases

Deeper integrations with custom ad server and other systems.

Customer Outcomes

4x

4X revenue growth over 2 years.

95%

Campaign setup time cut by 95%, to under 15 minutes.

(!)

Real-time accurate data on campaign delivery, performance and revenue at risk.

80%

Monthly reconciliation and invoicing cycle time dropped by over 80%, bringing them sizable working capital savings.

1000%

Ability to run events with 500-1000% spikes in ad volumes at ease.

4x