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A Leading OTT Platform Grows Advertising Revenue By 4X With Voiro
Overview
A leading OTT player grows revenue by 4X without increasing team headcount via high levels of automation and a focus on accurate, valuable data.
Business Challenges
Manual ad operations
Inability to understand revenue at risk
Inadequate campaign intelligence
Extremely long invoicing cycles
Transformation With Voiro
Ops workflows are almost entirely automated, saving massive amounts of time, manpower and cost
Ads business has grown by 4X without any increase in team size
Revenue intelligence means that there is no money left on the table
Fill rates have grown 3X, and under-delivery is far lower than industry average
Ability to turn audience intelligence into sellable audience data
Invoicing cycles significantly reduced leading to big savings in working capital costs
Drive
Better Monetisation with Voiro
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