Read Case Study: E-commerce Giant Masters On-platform Display Ad Inventory with Voiro

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Leading OTT Platform Drives
$200 mn in Ad Revenue With Voiro

Overview

This case study analyses the key challenges faced by one of India’s leading OTT platforms in monetising live sports streaming and how Voiro helped them manage and scale their monetisation business to become a powerhouse in the Indian media industry.

Business Challenges

  • Insufficient collaboration between sales and ops teams
  • Inability to understand revenue attribution in detail
  • Inability to forecast revenue in real-time
  • Limited pricing flexibility
  • Inability to pace ad campaigns across sporting events
  • Inability to empower advertisers with granular planning to place ads at specific moments in a live sporting event

Transformation With Voiro

  • Sales team saves 90% time on CRM entries
  • Campaign reporting effort reduced by 95%.
  • End of the month billing cycles are reduced by 70%.
  • Accurate revenue forecasting across standard, campaign-specific and live sport metrics
  • Voiro’s historical performance insights unlock new revenue opportunities.
  • Ad monetisation now scales effectively, allowing for smaller advertisers, including in the gaming sector
  • Live sales insights enable better sales planning, and driving more revenue.

Drive Better Monetisation with Voiro

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