Leading OTT Platform Drives
$200 mn in Ad Revenue With Voiro
Overview
This case study analyses the key challenges faced by one of India’s
leading OTT platforms in monetising live sports streaming and how
Voiro helped them manage and scale their monetisation business
to become a powerhouse in the Indian media industry.
Business Challenges
Insufficient collaboration between sales and ops teams
Inability to understand revenue attribution in detail
Inability to forecast revenue in real-time
Limited pricing flexibility
Inability to pace ad campaigns across sporting events
Inability to empower advertisers with granular planning to place ads at specific moments in a live sporting event
Transformation With Voiro
Sales team saves 90% time on CRM entries
Campaign reporting effort reduced by 95%.
End of the month billing cycles are reduced by 70%.
Accurate revenue forecasting across standard, campaign-specific and live sport metrics
Voiro’s historical performance insights unlock new revenue opportunities.
Ad monetisation now scales effectively, allowing for smaller advertisers, including in the gaming sector
Live sales insights enable better sales planning, and driving more revenue.
