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How A Leading Indian OTT Platform Achieved Over $200 Million In Ad Revenue With The Help Of Voiro
This case study analyses the key challenges faced by one of India’s leading OTT platforms in monetising live sports streaming and how Voiro helped them manage and scale their monetisation business to become a powerhouse in the Indian media industry.
The platform wanted its sales and ops teams to work together by leveraging data to drive efficiency across the sales cycle.
The platform wanted to understand revenue attribution by client, agency, region, etc. for each salesperson in granular detail to further optimise sales performances.
The platform demanded a sophisticated revenue ops system that allows multi-layered targeting to balance and incentivise all parties while making a sale.
The platform wanted to leverage real-time data to forecast revenue across a variety of metrics and generate super-flexible strategies that drive more ad revenue.
The platform wanted to empower its advertisers with granular planning criteria to achieve ad placements at specific moments within a live sporting event.
The platform needed an ad monetisation system that allowed its ops team to pace campaigns across large sporting events and optimise revenue realisation.
Instil smooth collaboration between programmatic teams to generate business intelligence that impacts ad revenue.
Instil a data-driven culture to drive collaboration among teams that paves way to discover opportunities, mitigate risks, forecast growth, and speed-up sales cycles and efficiency.
Gain real-time transparency on revenue at all times that aids better sales performance.
Gain real-time transparency on revenue at all times that aids better sales performance.
Identified specific patterns in revenue and delivered risk alerts to the right people at the right time, allowing them to take corrective measures to plug revenue leakage in real-time.
Simplified big data and turned them into real-time actionable insights on available audience targeting for the sales team.
Projected delivered revenue insights with booked revenue constraints by leveraging campaign pacing reports.
Enabled the ability to pivot campaigns well in advance of campaign end-date by auto-generating actionable high-risk alerts per campaign.
Saved our customers’ sales team up to 90% time on their CRM-related work.
Today, the platform can calculate revenue accrued by tracking both standard and campaign specific metrics.
The ad sales team can set targets in a layered fashion by agencies, content categories, and other clusters without running the risk of double counting.
Campaign reporting efforts were reduced by 95%.
Our customer is unlocking new revenue opportunities using historical performance insights on Voiro.
Our customer has scaled ad monetisation and has onboarded multiple SMB and gaming clients.
End of the month billing cycles are reduced by 70%.
Our customer monitors and drives better sales performance with detailed sales data by salesperson, team, and region.
Voiro allows our customer to automatically adjust targeted impressions based on daily performance, helping them drive more revenue.
Our customer has seen the following benefits from using Voiro:
Are you an OTT platform thinking of leveraging advertising?
Do you have an ads business that you’re looking to scale up?
Do you identify with any of the challenges we’ve discussed here?
