The way we perceive and consume content today has changed dynamically, and OTT platforms have played a central role in that change. According to a report in Mint, OTT platforms invested ~$665 million in 2021 in content, with leading platforms spending ~$380 million. The writing is on the digital wall for everyone to see. With the industry expected to grow to $13 billion–$15 billion over the next 10 years, the Indian OTT market is expected to witness unprecedented growth in the near future.

The future of live sports monetisation has immense potential. Content creators today can enter the live streaming space and monetise their content seamlessly. Easy-to-configure platforms allow independent clubs to monetize their live sports content faster. Live sports as a monetisation opportunity has never been more attractive.

However, setting up such a business at scale can get complicated. The market is competitive, and players have to stay on their toes to attract and grow ad revenue. Voiro helps OTT businesses to thrive using real-time and historical data to help make critical decisions. This case study analyses the key challenges faced by one of India’s leading OTT platforms in monetising live sports streaming and how Voiro helped them manage and scale their monetisation business to become a powerhouse in the Indian media industry.