From Egyptian obelisks to colourful posters, outdoor advertising has been an intrinsic part of community and communication from the beginning. In recent times, however, out-of-home (OOH) advertising has transformed to take the viewer experience to a different level. From bright interactive billboards to AR (augmented reality) led digital signages, real-time marketing and technological advancements have...
In the world of digital marketing, ad operations is a remarkably under-appreciated function. Part of the sell-side at most large publishers, ad operations teams are the backbone of a monetisation practice. Their role, put simply, has always been to make sure that publishers serve the right ads to the right audience at the right time,...
Inventory forecasting uses upcoming events, trends, as well as past data, to estimate the level of inventory needed for the future.
Read our analysis of what does it really mean to be a growth-focused ads business and how Voiro helps media businesses solve challenges.
Read our analysis on how Voiro helps digital media businesses in managing multiple sources of ad revenue — both direct and indirect.
See how Voiro enables publishers to make the best business decisions by staying on top of advertisers, campaigns, and audiences in real time.
Read our analysis on why pushing ads to multiple servers requires a specific type of tech to automate your AdOps.
Read Voiro’s analysis on six factors that affect and hinder ad operations and revenue at an OTT organisation.
Read our analysis on why machine learning has a crucial role to play in how ads can be targeted, consumed, monitored and reported across all platforms.
Read Vivek's analysis on the origin of ad servers, their integration and what does multiple ad servers mean for ad publishers.