Inventory forecasting uses upcoming events, trends, as well as past data, to estimate the level of inventory needed for the future.
Read our analysis of what does it really mean to be a growth-focused ads business and how Voiro helps media businesses solve challenges.
The Guardian shared a really well-captured visualisation of Air Traffic in April 2019 & April 2020, before Europe went into lockdown. What comes to mind is, how powerful data becomes when we are able to harness it and bend it to our will. Granted, travel may never be the same after 2020, but that is not...
Read our analysis on why Ad Sales is truly a tango for the right audience, at the right time, with the right content.
Read our analysis on why advertising is a component of marketing.
Read Voiro's analysis on Why targeting the right audience with the right advertising has become a science.