From Egyptian obelisks to colourful posters, outdoor advertising has been an intrinsic part of community and communication from the beginning. In recent times, however, out-of-home (OOH) advertising has transformed to take the viewer experience to a different level. From bright interactive billboards to AR (augmented reality) led digital signages, real-time marketing and technological advancements have...
In the world of digital marketing, ad operations is a remarkably under-appreciated function. Part of the sell-side at most large publishers, ad operations teams are the backbone of a monetisation practice. Their role, put simply, has always been to make sure that publishers serve the right ads to the right audience at the right time,...
Nine takeaways from ad:tech New Delhi 2022
Read our analysis of what does it really mean to be a growth-focused ads business and how Voiro helps media businesses solve challenges.
See how Voiro enables publishers to make the best business decisions by staying on top of advertisers, campaigns, and audiences in real time.
Read our analysis on what type of ad tech innovation media companies need and the outcome of embracing it.
