Read Case Study: E-commerce Giant Masters On-platform Display Ad Inventory with Voiro

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Stop Guessing, Start Knowing:
Data-Driven Decisions for Peak Ad Revenue

Understand your ad performance and revenue in greater detail and unlock
maximum ad revenue—Just like India’s biggest ad-supported OTT platform

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The Problem

Ad server reports weren’t detailed enough.

1 limited visibility

Limited Visibility

Default ad server reports offered a top-line view, but lacked insights into property-level, regional, & ad category performance

2 manual mayhem

Manual Mayhem

Generating detailed reports by hand was a time-consuming, error-prone process that diverted resources from strategic planning.

3 insights elusive

Insights Elusive

Without in-depth data, it was difficult to identify high-performing content, optimise ad placements, and target lucrative categories.

Voiro’s Solution

Integrate, automate, and unlock data-backed optimisation.
4 who is doing what

Who’s Doing What

The OTT app gained a 360- degree view of ad revenue, with detailed breakdowns by property, region, sponsorship show, and ad category.

5 more time for biz

More Time for Biz

Voiro eliminated manual reporting and freed up the OTT app to focus on ad revenue-generating activities.

6 data to decision

Data to Decision

The OTT app makes strategic choices about content, ad inventory allocation, & category targeting, all based on real-time insights.

Unlock the Power of Content-Based Reporting

See how Voiro empowers you to replicate the success of India’s
largest ad-supported streaming platform.