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India’s leading e-commerce platform, a haven for fashion and lifestyle enthusiasts, was experiencing phenomenal growth. However, their ad operations, crucial for revenue generation, were mired in manual processes. This case study showcases how Voiro’s SupplySense solution empowered a leading e-commerce platform to achieve:

  • 100% on-platform display ad space utilisation and zero revenue leakage
  • Push and manage 3X more on-platform display ads per sales person
  • 60% faster campaign flighting
  • 12% reduction in ad space wastage
  • Completely compliant and automated monetisation workflows

Testimonial: “Voiro has offered us top-notch customisation… It has ensured we have a single source action and information centre to drive business metrics and supported us in scaling up.”

Deputy Director – Monetisation Operations Head

Challenges

Overselling and Underselling: Lack of a centralised place to monitor all on-platform display ad spaces resulted in overselling existing spaces and underselling potential opportunities. This translated to lost ad revenue.
Delayed Decision-Making: Manual tracking of booked and available inventory hampered real-time decision-making and delayed campaign flighting.
Error-Prone Media Planning: Creating media plans was a timeconsuming and error-prone process, hindering sales team efficiency.
Fragmented Communication: Disconnected workflows between ad sales and ad ops teams created communication gaps and hampered campaign execution.

Solution

Voiro SupplySense Takes the Wheel

Voiro’s SupplySense, an intelligent on-platform display ad space management solution, stepped in to revolutionise the platform’s monetisation strategy. Here’s how it addressed the Challenges :

100% Ad Space Utilisation & Zero Revenue Leakage

SupplySense provided a unified platform for ad sales and ad ops teams, offering real-time visibility. This eliminated overselling, underselling, and ensured all available spaces were utilised effectively.

Faster Decision-Making & Campaign Flighting

The solution’s Supply-Demand Visualisation system offered a calendar view of available on-platform display ad spaces, enabling faster campaign planning and execution. Decisions could be made instantly, accelerating campaign flighting by 60%.

Error-Proof Media Planning & Increased Sales Efficiency

Voiro’s built-in business rules ensured media plans complied with available ad spaces and predefined parameters. This minimised errors and streamlined the process, leading to 3X more on-platform display ads pushed and managed per salesperson.

Seamless Ad Sales to Ad Ops Handover

Voiro streamlined communication between teams. The sales CRM and ops workflows seamlessly integrated with SupplySense, enabling smooth handover of confirmed media plans for execution, eliminating delays and ensuring campaign success.

Customer Outcomes

The e-commerce platform experienced a remarkable ransformation with Voiro:

100% Ad Space Utilisation

Every ad space was utilised effectively, eliminating ad revenue leakage.

3X Increase in Ads Managed

Increased efficiency empowered the sales team to generate significantly higher revenue.

60% Faster Campaign Flighting

Campaigns were launched much faster, capitalising on market opportunities.

12% Reduction in Ad Space Wastage:

Voiro’s real-time insights helped identify and eliminate unused ad space, maximising ad revenue potential.

100% Compliant Monetisation Workflows:

Streamlined workflows ensured complete compliance with regulations and provided a single source of truth for all ad operations.

Are you an e-commerce, on-demand, hyperlocal platform struggling with similar challenges? Voiro can help you unlock the full potential of your on-platform display ads and achieve similar success. Contact us today and experience the Voiro difference!
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