Season 7, Episode 4

In this compelling episode of the Voiro Podcast, Kavita Shenoy sits down with Dr. Nage Sethu, a seasoned voice in the ad tech and media monetisation world, to explore the seismic shifts redefining how audiences consume content and how broadcasters monetise it.

From linear legacy to the rise of connected TV, from first-party data strategy to AI-assisted advertising workflows—this episode is a masterclass in how the convergence of content, data, and commerce is transforming the media ecosystem.

Talking Points:

• The tectonic shift from linear to digital: where convergence is truly happening
• First-party data, alternate currencies, and the evolution of measurement
• Why broadcasters must think like tech companies—and act faster
• Content meets commerce: what’s real, what’s hype
• The new era of self-serve ad platforms and the rise of SMB advertisers
• AI’s three critical roles in the ad business: prediction, optimisation, and automation
• How video remains the most powerful advertising medium—and what comes next

Chapters:

• 00:00 – Intro & Guest Welcome
• 01:20 – What Convergence in Media Really Means
• 04:20 – The Rise of DTC and the Ad-Supported Shift
• 07:30 – Challenges of Audience Targeting Across Platforms
• 10:00 – Why Linear Still Matters in 2025
• 13:20 – Evolving First-Party Data Strategies
• 18:00 – AI’s Role in Ad Monetisation: Forecasting to Generative
• 22:30 – The Self-Serve Revolution for SMB Advertisers
• 29:00 – Contextual Commerce and CTV Monetisation
• 36:50 – Why Broadcasters Must Build Their Own Ecosystems
  

Guest: Dr. Nage Sethu, Distinguished Engineer, Warner Bros. Discovery

Host: Kavita Shenoy, CEO, Voiro

About Voiro: Voiro is an ad monetisation infrastructure company that powers premium media and commerce platforms across streaming, digital, gaming, and fintech. Learn more at www.voiro.com or follow us on LinkedIn.

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