Season 7, Episode 3: What happens when you mix cricket, advertising, tech, and data? You get a powerhouse conversation on the business of media in India’s biggest content season—IPL.

This episode is a whirlwind of insights as Kavita, Abash, and Deven:

• Break down Dream11’s creative genius in ad campaigns
• Unpack CTV’s rising dominance, pricing models & audience targeting
• Explore the emotional and business impact of IPL fan loyalty
• Discuss the power and complexity of quick commerce advertising
• Debate performance vs. branding in a data-obsessed world
• Reflect on the evolution of retail media into media media
• Introduce Voiro’s Brand Center MVP — bridging the media planning chaos

Why Tune In? Whether you’re a marketer, media planner, or a cricket-loving ad nerd, this episode offers the perfect blend of business smarts and fandom fun.

Learn about Brand Center: https://brandcenter.voiro.com/phoenix/systems/Home

Host—Kavita Shenoy: https://www.linkedin.com/in/kavita-shenoy-3565485/

Co-host—Abash Sinha: https://www.linkedin.com/in/abashsinha/

Co-host—Deven Shan: https://www.linkedin.com/in/deven-shah-635210145/

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech 

#VoiroPodcast #IPL2025 #CTVAdvertising #RetailMedia #BrandCenter

You can also listen to this episode on the following apps:

🎧 Spotify: https://spoti.fi/3Yq6wnJ

🎧 Amazon Music: https://amzn.to/4j3Mw2H

🎧 Apple: https://apple.co/4lgBVml