Season 6, Episode 13: Join us for an insightful conversation with Asha Kulkarni, VP of Partnerships and Ecosystem at Zee, as she shares her extensive experience in India’s broadcasting evolution. With over a decade of experience across major broadcasters, Asha offers unique perspectives on the future of content delivery, monetisation, and the role of technology in broadcasting.

In this episode, we explore:

• The transformation of India’s broadcasting landscape from linear TV to digital platforms
• Key strategies for broadcasters to succeed in the next decade
• The importance of balancing subscription and advertising models
• The role of data-driven decision making in content strategy
• The significance of local content and storytelling
• How sustainability and conscious content consumption are shaping the future
• The evolution of gaming and interactive content in broadcasting
• Personal insights on resilience, work-life balance, and giving back to the industry

Asha also shares her inspiring personal journey, including her recovery from a major health challenge and her current work mentoring women in technology through the RISE initiative.

You can also listen to this episode on the following apps:

🎧 Spotify: https://spoti.fi/49Dbdit

🎧 Amazon Music: https://amzn.to/3VIBjuu

🎧 Apple: https://apple.co/41K6klA