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🎥 YouTube: https://youtu.be/efgX-UBBsE8

In this week’s podcast our COO Anand Gopal and CEO Kavita Shenoy talk about sustainability in programmatic advertising and further discuss how important it is to keep sustainability on our radar while the entire industry goes through tectonic shifts.

Catch their views on the importance of content and consumerism and their key takeaways from the Ad:Tech 2022 event at Delhi.

They also talk about IPL Fatigue, Metaverse, and the impact of password sharing on streaming services revenues. Links to all references are mentioned below.

Articles Mentioned In The Podcast

• https://www.livemint.com/industry/media/password-sharing-erodes-revenues-of-streaming-services-11652296418874.html
• https://theprint.in/sport/new-ad-trends-emerge-after-initial-fall-in-ipl-viewers-brands-eye-2023-27-media-rights/945724/
• https://www.thedrum.com/opinion/2022/05/11/how-tiktok-revolutionizing-the-way-we-speak-sell-and-shop
• https://newsletter.firstpartycapital.com/p/the-retail-media-land-grab-dpoinsider?s=w
• https://www.adweek.com/agencies/wpp-partners-with-epic-games-to-evolve-metaverse-offer/
• https://www.bcg.com/publications/2022/how-media-is-shaping-retail
• https://theiabm.org/new-ad-technologies-heighten-the-appeal-of-ctv-led-programming/
• https://www.ben-evans.com/benedictevans/2022/3/18/unbundling-advertising
• https://www.vplayed.com/blog/how-to-monetize-live-stream-with-ppv/

People Mentioned

• Ratko Vidakovic
• Gaurav Gandhi, Amazon
• Sandeep Bhushan

Brands Mentioned

• Nestle
• Hotstar
• ATS Madrid
• Metaverse