Monetisation Infrastructure For Media Businesses
Go Automatic In A World Of Stick Shifts

Read our analysis on why machine learning has a crucial role to play in how ads can be targeted, consumed, monitored and reported across all platforms.

programmatic advertisement solutions
Digital Advertising And Airlines, Really?

The Guardian shared a really well-captured visualisation of Air Traffic in April 2019 & April 2020, before Europe went into lockdown. What comes to mind is, how powerful data becomes when we are able to harness it and bend it to our will. Granted, travel may never be the same after 2020, but that is not...

ad revenue optimization company
Ad Sales Is Truly A Tango

Read our analysis on why Ad Sales is truly a tango for the right audience, at the right time, with the right content.

Integrate with multiple ad servers
The How & Why Of Multiple Ad Server Integrations

Read Vivek's analysis on the origin of ad servers, their integration and what does multiple ad servers mean for ad publishers.