A detailed analysis on how to optimise advertising revenue on cross-media channels for print media businesses. (Voiro.com)
In the world of digital marketing, ad operations is a remarkably under-appreciated function. Part of the sell-side at most large publishers, ad operations teams are the backbone of a monetisation practice. Their role, put simply, has always been to make sure that publishers serve the right ads to the right audience at the right time,...
Inventory forecasting uses upcoming events, trends, as well as past data, to estimate the level of inventory needed for the future.
Nine takeaways from ad:tech New Delhi 2022
A peek into Voiro's journey in 2021 and how we look forward to 2022.
Read our analysis on why machine learning has a crucial role to play in how ads can be targeted, consumed, monitored and reported across all platforms.
The Guardian shared a really well-captured visualisation of Air Traffic in April 2019 & April 2020, before Europe went into lockdown. What comes to mind is, how powerful data becomes when we are able to harness it and bend it to our will. Granted, travel may never be the same after 2020, but that is not...
Read our analysis on why Ad Sales is truly a tango for the right audience, at the right time, with the right content.
Anand Gopal highlights the mission critical nature of mental wellness as a #cultureofexcellence - brought this into stark focus as we begin to put the pandemic behind us and new hybrid models.
Read our analysis on how the CFO and the finance team—are central to all information, revenue flows and the success of a company.