Monetising Via Programmatic Channels: An Introduction To Exchange Bidding Dynamic Allocation (EBDA)

Read our analysis on monetising via programmatic channels: An introduction to exchange bidding dynamic allocation (EBDA). This article helps you understand how it works and how you can make the most of it.

programmatic advertisement solutions
Celebrating 2021 And Looking Ahead To 2022

A peek into Voiro's journey in 2021 and how we look forward to 2022.

OTT ad monetisation technology
OTT Insights: How To Step Up Your AdOps Game!

Read Voiro’s analysis on six factors that affect and hinder ad operations and revenue at an OTT organisation.

Monetisation Infrastructure For Media Businesses
Go Automatic In A World Of Stick Shifts

Read our analysis on why machine learning has a crucial role to play in how ads can be targeted, consumed, monitored and reported across all platforms.

programmatic advertisement solutions
Digital Advertising And Airlines, Really?

The Guardian shared a really well-captured visualisation of Air Traffic in April 2019 & April 2020, before Europe went into lockdown. What comes to mind is, how powerful data becomes when we are able to harness it and bend it to our will. Granted, travel may never be the same after 2020, but that is not...

ad revenue optimization company
Ad Sales Is Truly A Tango

Read our analysis on why Ad Sales is truly a tango for the right audience, at the right time, with the right content.

advertising technology platforms
“It’s not a sprint, it’s a marathon!”

Anand Gopal highlights the mission critical nature of mental wellness as a #cultureofexcellence - brought this into stark focus as we begin to put the pandemic behind us and new hybrid models.

Ad sales workflow automation
The CFO as A Cross-Functional Digital Innovator

Read our analysis on how the CFO and the finance team—are central to all information, revenue flows and the success of a company.

top programmatic advertising platforms
Musings of the Dream Merchants

Read our analysis on why advertising is a component of marketing.