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Unlocking Revenue Potential: The Pitfalls of Manual Ad Inventory Management

In the fast-paced world of e-commerce, every business leader understands the importance of maximizing ad revenue. However, many enterprises still rely on manual methods to manage their ad inventory, unwittingly hindering their revenue potential. In this blog post, we will explore the challenges of managing ad inventory manually and how it impacts ad revenue. So,...

OOH to DOOH: The Journey - Voiro
OOH to DOOH: The Journey

From Egyptian obelisks to colourful posters, outdoor advertising has been an intrinsic part of community and communication from the beginning. In recent times, however, out-of-home (OOH) advertising has transformed to take the viewer experience to a different level. From bright  interactive billboards to AR (augmented reality) led digital signages, real-time marketing and technological advancements have...

How to optimize ad revenue for print media businesses - Voiro
How to Optimise Revenue On Cross-media Channels

A detailed analysis on how to optimise advertising revenue on cross-media channels for print media businesses. (Voiro.com)

Voiro - The Future of Ad Ops
The Future of Ad Ops

In the world of digital marketing, ad operations is a remarkably under-appreciated function. Part of the sell-side at most large publishers, ad operations teams are the backbone of a monetisation practice. Their role, put simply, has always been to make sure that publishers serve the right ads to the right audience at the right time,...

Voiro - How Inventory Forecasting Can Bridge The Gap Between Unused Impressions And Profitability
How Inventory Forecasting Can Bridge The Gap Between Unused Impressions And Profitability

Inventory forecasting uses upcoming events, trends, as well as past data, to estimate the level of inventory needed for the future.

Voiro at ad-tech new delhi 2022
programmatic advertisement solutions
Celebrating 2021 And Looking Ahead To 2022

A peek into Voiro's journey in 2021 and how we look forward to 2022.

Monetisation Infrastructure For Media Businesses
Go Automatic In A World Of Stick Shifts

Read our analysis on why machine learning has a crucial role to play in how ads can be targeted, consumed, monitored and reported across all platforms.

programmatic advertisement solutions
Digital Advertising And Airlines, Really?

The Guardian shared a really well-captured visualisation of Air Traffic in April 2019 & April 2020, before Europe went into lockdown. What comes to mind is, how powerful data becomes when we are able to harness it and bend it to our will. Granted, travel may never be the same after 2020, but that is not...

ad revenue optimization company
Ad Sales Is Truly A Tango

Read our analysis on why Ad Sales is truly a tango for the right audience, at the right time, with the right content.