publisher revenue optimization company
A Product Manager’s Life Saver: Voiro’s Monetisation Technology

Read our analysis on how Voiro solves a Product Manager’s biggest problem—understanding monetisation from a revenue and product perspective, in real-time.

Monetisation Infrastructure For Media Businesses
Go Automatic In A World Of Stick Shifts

Read our analysis on why machine learning has a crucial role to play in how ads can be targeted, consumed, monitored and reported across all platforms.

programmatic advertisement solutions
Digital Advertising And Airlines, Really?

The Guardian shared a really well-captured visualisation of Air Traffic in April 2019 & April 2020, before Europe went into lockdown. What comes to mind is, how powerful data becomes when we are able to harness it and bend it to our will. Granted, travel may never be the same after 2020, but that is not...

Integrate with multiple ad servers
The How & Why Of Multiple Ad Server Integrations

Read Vivek's analysis on the origin of ad servers, their integration and what does multiple ad servers mean for ad publishers.