When we founded Voiro (in 2014), it was a far more linear world. The Ad Tech market was still at a nascent stage and businesses were not as reliant on technology to drive solutions. In the last nine years, the industry has undergone a massive transformation in terms of perceptions of how to run profitable...
Nine takeaways from ad:tech New Delhi 2022
A peek into Voiro's journey in 2021 and how we look forward to 2022.
Read our analysis on what type of ad tech innovation media companies need and the outcome of embracing it.
Read our analysis on how Voiro solves a Product Manager’s biggest problem—understanding monetisation from a revenue and product perspective, in real-time.
Read our analysis on why machine learning has a crucial role to play in how ads can be targeted, consumed, monitored and reported across all platforms.
The Guardian shared a really well-captured visualisation of Air Traffic in April 2019 & April 2020, before Europe went into lockdown. What comes to mind is, how powerful data becomes when we are able to harness it and bend it to our will. Granted, travel may never be the same after 2020, but that is not...
Anand Gopal highlights the mission critical nature of mental wellness as a #cultureofexcellence - brought this into stark focus as we begin to put the pandemic behind us and new hybrid models.
Read our analysis on how the CFO and the finance team—are central to all information, revenue flows and the success of a company.
Read Voiro’s analysis on the five advertising trends that drive ad monetisation for publishers.