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The Voiro Journey: 9 Years and 5 Key Learnings on Effective Monetisation
The Voiro Journey: 9 Years and 5 Key Learnings on Effective Monetisation

When we founded Voiro (in 2014), it was a far more linear world. The Ad Tech market was still at a nascent stage and businesses were not as reliant on technology to drive solutions. In the last nine years, the industry has undergone a massive transformation in terms of perceptions of how to run profitable...

Voiro at ad-tech new delhi 2022
programmatic advertisement solutions
Celebrating 2021 And Looking Ahead To 2022

A peek into Voiro's journey in 2021 and how we look forward to 2022.

advertising technology platforms
How Media Companies Should Embrace Ad Tech Innovation

Read our analysis on what type of ad tech innovation media companies need and the outcome of embracing it.

publisher revenue optimization company
A Product Manager’s Life Saver: Voiro’s Monetisation Technology

Read our analysis on how Voiro solves a Product Manager’s biggest problem—understanding monetisation from a revenue and product perspective, in real-time.

Monetisation Infrastructure For Media Businesses
Go Automatic In A World Of Stick Shifts

Read our analysis on why machine learning has a crucial role to play in how ads can be targeted, consumed, monitored and reported across all platforms.

programmatic advertisement solutions
Digital Advertising And Airlines, Really?

The Guardian shared a really well-captured visualisation of Air Traffic in April 2019 & April 2020, before Europe went into lockdown. What comes to mind is, how powerful data becomes when we are able to harness it and bend it to our will. Granted, travel may never be the same after 2020, but that is not...

advertising technology platforms
“It’s not a sprint, it’s a marathon!”

Anand Gopal highlights the mission critical nature of mental wellness as a #cultureofexcellence - brought this into stark focus as we begin to put the pandemic behind us and new hybrid models.

Ad sales workflow automation
The CFO as A Cross-Functional Digital Innovator

Read our analysis on how the CFO and the finance team—are central to all information, revenue flows and the success of a company.

content monetisation for publishers
Five Advertising Trends That Drive Monetisation for Publishers

Read Voiro’s analysis on the five advertising trends that drive ad monetisation for publishers.