A detailed analysis on how to optimise advertising revenue on cross-media channels for print media businesses. (Voiro.com)
In the world of digital marketing, ad operations is a remarkably under-appreciated function. Part of the sell-side at most large publishers, ad operations teams are the backbone of a monetisation practice. Their role, put simply, has always been to make sure that publishers serve the right ads to the right audience at the right time,...
Nine takeaways from ad:tech New Delhi 2022
Read our analysis on how Voiro helps digital media businesses in managing multiple sources of ad revenue — both direct and indirect.
See how Voiro enables publishers to make the best business decisions by staying on top of advertisers, campaigns, and audiences in real time.
Read our analysis on what type of ad tech innovation media companies need and the outcome of embracing it.
Read our analysis on how Voiro solves a Product Manager’s biggest problem—understanding monetisation from a revenue and product perspective, in real-time.
Read our analysis on why advertising is a component of marketing.
Factors influencing ad monetisation and sustainable revenue for brands
Serving up monetisable content and making money off advertising knowing that inventory and therefore revenue is ephemeral is the true challenge in today’s publisher landscape