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In the fast-paced world of e-commerce, every business leader understands the importance of maximizing ad revenue. However, many enterprises still rely on manual methods to manage their ad inventory, unwittingly hindering their revenue potential. In this blog post, we will explore the challenges of managing ad inventory manually and how it impacts ad revenue. So,...
From Egyptian obelisks to colourful posters, outdoor advertising has been an intrinsic part of community and communication from the beginning. In recent times, however, out-of-home (OOH) advertising has transformed to take the viewer experience to a different level. From bright interactive billboards to AR (augmented reality) led digital signages, real-time marketing and technological advancements have...
