Read our analysis on why revenue reconciliation is a problem for large media organisations and how our reconciliation engine seamlessly overcomes these hurdles.
Read our analysis on monetising via programmatic channels: An introduction to exchange bidding dynamic allocation (EBDA). This article helps you understand how it works and how you can make the most of it.
Read our analysis on how Voiro solves a Product Manager’s biggest problem—understanding monetisation from a revenue and product perspective, in real-time.
Read our analysis on why advertising is a component of marketing.
Read Voiro’s analysis on the five advertising trends that drive ad monetisation for publishers.
Read Vivek's analysis on the origin of ad servers, their integration and what does multiple ad servers mean for ad publishers.