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Read our analysis on why revenue reconciliation is a problem for large media organisations and how our reconciliation engine seamlessly overcomes these hurdles.

Monetising Via Programmatic Channels: An Introduction To Exchange Bidding Dynamic Allocation (EBDA)

Read our analysis on monetising via programmatic channels: An introduction to exchange bidding dynamic allocation (EBDA). This article helps you understand how it works and how you can make the most of it.

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A Product Manager’s Life Saver: Voiro’s Monetisation Technology

Read our analysis on how Voiro solves a Product Manager’s biggest problem—understanding monetisation from a revenue and product perspective, in real-time.

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Musings of the Dream Merchants

Read our analysis on why advertising is a component of marketing.

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Five Advertising Trends That Drive Monetisation for Publishers

Read Voiro’s analysis on the five advertising trends that drive ad monetisation for publishers.

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The How & Why Of Multiple Ad Server Integrations

Read Vivek's analysis on the origin of ad servers, their integration and what does multiple ad servers mean for ad publishers.