From Egyptian obelisks to colourful posters, outdoor advertising has been an intrinsic part of community and communication from the beginning. In recent times, however, out-of-home (OOH) advertising has transformed to take the viewer experience to a different level. From bright interactive billboards to AR (augmented reality) led digital signages, real-time marketing and technological advancements have...
A detailed analysis on how to optimise advertising revenue on cross-media channels for print media businesses. (Voiro.com)
In the world of digital marketing, ad operations is a remarkably under-appreciated function. Part of the sell-side at most large publishers, ad operations teams are the backbone of a monetisation practice. Their role, put simply, has always been to make sure that publishers serve the right ads to the right audience at the right time,...
Inventory forecasting uses upcoming events, trends, as well as past data, to estimate the level of inventory needed for the future.
Voiro is dedicated to creating a culture and environment that takes care of its employees emotional and mental health well-being. British author Matt Haig, who has written extensively about mental health, once said, “Mental health problems don’t define who you are. They are something you experience. You walk in the rain and you feel the...
Nine takeaways from ad:tech New Delhi 2022
A peek into Voiro's journey in 2021 and how we look forward to 2022.
Read our analysis on how Voiro helps digital media businesses in managing multiple sources of ad revenue — both direct and indirect.
Read our analysis on what type of ad tech innovation media companies need and the outcome of embracing it.
Read our analysis on how Voiro solves a Product Manager’s biggest problem—understanding monetisation from a revenue and product perspective, in real-time.
