A detailed analysis on how to optimise advertising revenue on cross-media channels for print media businesses. (Voiro.com)
In the world of digital marketing, ad operations is a remarkably under-appreciated function. Part of the sell-side at most large publishers, ad operations teams are the backbone of a monetisation practice. Their role, put simply, has always been to make sure that publishers serve the right ads to the right audience at the right time,...
Inventory forecasting uses upcoming events, trends, as well as past data, to estimate the level of inventory needed for the future.
Read our analysis on how Voiro helps digital media businesses in managing multiple sources of ad revenue — both direct and indirect.
Read our analysis on how Voiro solves a Product Manager’s biggest problem—understanding monetisation from a revenue and product perspective, in real-time.
Factors influencing ad monetisation and sustainable revenue for brands
Serving up monetisable content and making money off advertising knowing that inventory and therefore revenue is ephemeral is the true challenge in today’s publisher landscape
Voiro, a revenue analytics product suite for media & content companies has raised $1.8 Million in a round led by Mela Ventures.