Read our analysis on why machine learning has a crucial role to play in how ads can be targeted, consumed, monitored and reported across all platforms.
The Guardian shared a really well-captured visualisation of Air Traffic in April 2019 & April 2020, before Europe went into lockdown. What comes to mind is, how powerful data becomes when we are able to harness it and bend it to our will. Granted, travel may never be the same after 2020, but that is not...
Read our analysis on why Ad Sales is truly a tango for the right audience, at the right time, with the right content.
Read our analysis on how the CFO and the finance team—are central to all information, revenue flows and the success of a company.
Read our analysis on why advertising is a component of marketing.
Read Voiro’s analysis on the five advertising trends that drive ad monetisation for publishers.
Read our analysis on how ad Tech is re-imagining how content should be consumed to reach audience - via automation and audience intelligence.
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Factors influencing ad monetisation and sustainable revenue for brands
Serving up monetisable content and making money off advertising knowing that inventory and therefore revenue is ephemeral is the true challenge in today’s publisher landscape