Read Voiro’s analysis on six factors that affect and hinder ad operations and revenue at an OTT organisation.
Read our analysis on why machine learning has a crucial role to play in how ads can be targeted, consumed, monitored and reported across all platforms.
The Guardian shared a really well-captured visualisation of Air Traffic in April 2019 & April 2020, before Europe went into lockdown. What comes to mind is, how powerful data becomes when we are able to harness it and bend it to our will. Granted, travel may never be the same after 2020, but that is not...
Read our analysis on why Ad Sales is truly a tango for the right audience, at the right time, with the right content.
Read our analysis on how the CFO and the finance team—are central to all information, revenue flows and the success of a company.
Read our analysis on why advertising is a component of marketing.
Read Voiro’s analysis on the five advertising trends that drive ad monetisation for publishers.
Work from home? Work from office? Work from anywhere?
Read Vivek's analysis on the origin of ad servers, their integration and what does multiple ad servers mean for ad publishers.
Read our analysis on how ad Tech is re-imagining how content should be consumed to reach audience - via automation and audience intelligence.