Nine takeaways from ad:tech New Delhi 2022
Read our analysis on monetising via programmatic channels: An introduction to exchange bidding dynamic allocation (EBDA). This article helps you understand how it works and how you can make the most of it.
A peek into Voiro's journey in 2021 and how we look forward to 2022.
Read Voiro’s analysis on six factors that affect and hinder ad operations and revenue at an OTT organisation.
Read our analysis on why machine learning has a crucial role to play in how ads can be targeted, consumed, monitored and reported across all platforms.
The Guardian shared a really well-captured visualisation of Air Traffic in April 2019 & April 2020, before Europe went into lockdown. What comes to mind is, how powerful data becomes when we are able to harness it and bend it to our will. Granted, travel may never be the same after 2020, but that is not...
Read our analysis on why Ad Sales is truly a tango for the right audience, at the right time, with the right content.
Anand Gopal highlights the mission critical nature of mental wellness as a #cultureofexcellence - brought this into stark focus as we begin to put the pandemic behind us and new hybrid models.
Read our analysis on how the CFO and the finance team—are central to all information, revenue flows and the success of a company.
Read our analysis on why advertising is a component of marketing.