{"id":24703,"date":"2024-03-20T08:40:44","date_gmt":"2024-03-20T08:40:44","guid":{"rendered":"https:\/\/voiro.com\/?post_type=case-studies&#038;p=24703"},"modified":"2024-03-28T09:42:23","modified_gmt":"2024-03-28T09:42:23","slug":"myntra","status":"publish","type":"case-studies","link":"https:\/\/voiro.com\/case-studies\/fashion-ecom\/","title":{"rendered":"Fashion Ecommerce Giant Masters Ad Inventory Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24703\" class=\"elementor elementor-24703\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a246e1d e-flex e-con-boxed e-con e-parent\" data-id=\"a246e1d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b19c57e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b19c57e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">From Manual Chaos to 100% Efficiency<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec34fc8 elementor-widget elementor-widget-text-editor\" data-id=\"ec34fc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>How Voiro Helped This E-commerce Giant Master<br \/>On-platform Display Ad Inventory Management<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dab5647 e-flex e-con-boxed e-con e-child\" data-id=\"dab5647\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-94958e2 e-con-full e-flex e-con e-child\" data-id=\"94958e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e43821b elementor-widget elementor-widget-heading\" data-id=\"e43821b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">100%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-096aae4 elementor-widget elementor-widget-text-editor\" data-id=\"096aae4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ad Space is<br \/>Being Utilised<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de16b96 e-con-full e-flex e-con e-child\" data-id=\"de16b96\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1224685 elementor-widget elementor-widget-heading\" data-id=\"1224685\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3X <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28243fc elementor-widget elementor-widget-text-editor\" data-id=\"28243fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ad Sales Pipeline <br \/>has Tripled<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-462b40f e-con-full e-flex e-con e-child\" data-id=\"462b40f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a17721 elementor-widget elementor-widget-heading\" data-id=\"5a17721\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">60%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1eb935 elementor-widget elementor-widget-text-editor\" data-id=\"b1eb935\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Campaigns are <br \/>launched 60% Faster<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3ea8f7 e-con-full e-flex e-con e-child\" data-id=\"a3ea8f7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e7b7d2 elementor-widget elementor-widget-heading\" data-id=\"9e7b7d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0498887 elementor-widget elementor-widget-text-editor\" data-id=\"0498887\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Reduced Ad Space<br \/>Wastage by 12%<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e81111 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"9e81111\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96d1a42 e-flex e-con-boxed e-con e-parent\" data-id=\"96d1a42\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-104fab6 e-flex e-con-boxed e-con e-child\" data-id=\"104fab6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d4533b elementor-widget elementor-widget-text-editor\" data-id=\"0d4533b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>&#8220;Voiro has offered us top-notch customisation&#8230; It has ensured we<\/em><br \/><em>have a single source action and information centre to drive<\/em><br \/><em>business metrics and supported us in scaling up.&#8221;<br \/><\/em><br \/><strong>Deputy Director &#8211; Monetisation Operations Head <\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f1e47 elementor-widget elementor-widget-text-editor\" data-id=\"64f1e47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIndia&#8217;s leading e-commerce platform, a haven for fashion and lifestyle enthusiasts, was experiencing phenomenal growth. However, their ad operations, crucial for revenue generation, were mired in manual processes. This case study showcases how Voiro&#8217;s SupplySense solution empowered a leading e-commerce platform to achieve: \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3824732 elementor-widget elementor-widget-text-editor\" data-id=\"3824732\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>100% on-platform display ad space utilisation and zero revenue<br \/>leakage<\/li><li>Push and manage 3X more on-platform display ads per sales person<\/li><li>60% faster campaign flighting<\/li><li>12% reduction in ad space wastage<\/li><li>Completely compliant and automated monetisation workflows<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b789c50 elementor-widget elementor-widget-image\" data-id=\"b789c50\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/voiro.com\/wp-content\/uploads\/2024\/03\/2-Voiro-Impact-on-Myntra-Monetisation-1024x535.png\" class=\"attachment-large size-large wp-post-24703 wp-image-24716\" alt=\"\" srcset=\"https:\/\/voiro.com\/wp-content\/uploads\/2024\/03\/2-Voiro-Impact-on-Myntra-Monetisation-1024x535.png 1024w, https:\/\/voiro.com\/wp-content\/uploads\/2024\/03\/2-Voiro-Impact-on-Myntra-Monetisation-300x157.png 300w, https:\/\/voiro.com\/wp-content\/uploads\/2024\/03\/2-Voiro-Impact-on-Myntra-Monetisation-768x401.png 768w, https:\/\/voiro.com\/wp-content\/uploads\/2024\/03\/2-Voiro-Impact-on-Myntra-Monetisation.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c283909 e-flex e-con-boxed e-con e-parent\" data-id=\"c283909\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-374836f elementor-widget elementor-widget-heading\" data-id=\"374836f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Challenges Faced by the E-commerce Platform<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-486ec17 elementor-widget elementor-widget-image\" data-id=\"486ec17\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/voiro.com\/wp-content\/uploads\/2024\/03\/1-Myntra-Ad-Biz-challenges-1024x535.png\" class=\"attachment-large size-large wp-post-24703 wp-image-24717\" alt=\"\" srcset=\"https:\/\/voiro.com\/wp-content\/uploads\/2024\/03\/1-Myntra-Ad-Biz-challenges-1024x535.png 1024w, https:\/\/voiro.com\/wp-content\/uploads\/2024\/03\/1-Myntra-Ad-Biz-challenges-300x157.png 300w, https:\/\/voiro.com\/wp-content\/uploads\/2024\/03\/1-Myntra-Ad-Biz-challenges-768x401.png 768w, https:\/\/voiro.com\/wp-content\/uploads\/2024\/03\/1-Myntra-Ad-Biz-challenges.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-661bea3 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"661bea3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u274c <strong>Overselling and Underselling:<\/strong> Lack of a centralised place to monitor all on-platform display ad spaces resulted in overselling existing spaces and underselling potential opportunities. This translated to lost ad revenue.<br \/>\u274c <strong>Delayed Decision-Making:<\/strong> Manual tracking of booked and available inventory hampered real-time decision-making and delayed campaign flighting. <br \/>\u274c <strong>Error-Prone Media Planning:<\/strong> Creating media plans was a timeconsuming and error-prone process, hindering sales team efficiency.<br \/>\u274c<strong>Fragmented Communication:<\/strong> Disconnected workflows between ad sales and ad ops teams created communication gaps and hampered campaign execution.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d463e9c elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"d463e9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u274c <strong>Overselling and Underselling:<\/strong> Lack of a centralised place to monitor<br \/>all on-platform display ad spaces resulted in overselling existing spaces<br \/>and underselling potential opportunities. This translated to lost ad<br \/>revenue.<\/p><p>\u274c <strong>Delayed Decision-Making:<\/strong> Manual tracking of booked and available inventory hampered real-time decision-making and delayed campaign flighting.<\/p><p><br \/>\u274c <strong>Error-Prone Media Planning:<\/strong> Creating media plans was a timeconsuming and error-prone process, hindering sales team efficiency.<\/p><p><br \/>\u274c<strong>Fragmented Communication:<\/strong> Disconnected workflows between ad sales and ad ops teams created communication gaps and hampered campaign execution.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fa8feb e-flex e-con-boxed e-con e-parent\" data-id=\"4fa8feb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf1237 elementor-widget elementor-widget-heading\" data-id=\"1bf1237\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Solution: Voiro SupplySense Takes the Wheel<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c3fe8 elementor-widget elementor-widget-text-editor\" data-id=\"85c3fe8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Voiro&#8217;s SupplySense, an intelligent on-platform display ad space\u00a0<br \/>management solution, stepped in to revolutionise the platform&#8217;s <br \/>monetisation strategy. Here&#8217;s how it addressed the challenges:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e5c383 elementor-widget elementor-widget-text-editor\" data-id=\"5e5c383\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>100%\u00a0 Ad Space Utilisation &amp; Zero Revenue Leakage:<\/strong> SupplySense <br \/>provided a unified platform for ad sales and ad ops teams, offering realtime\u00a0 visibility. This eliminated overselling, underselling, and ensured all <br \/>available spaces were utilised effectively.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc10c9 elementor-widget elementor-widget-text-editor\" data-id=\"bdc10c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Faster Decision-Making &amp; Campaign Flighting:<\/strong> The solution&#8217;s Supply-<br \/>Demand Visualisation system offered a calendar view of available on-<br \/>platform display ad spaces, enabling faster campaign planning and<br \/>execution. Decisions could be made instantly, accelerating campaign<br \/>flighting by 60%.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0456d9 elementor-widget elementor-widget-text-editor\" data-id=\"f0456d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Error-Proof Media Planning &amp; Increased Sales Efficiency:<\/strong> Voiro&#8217;s built-in <br \/>business rules ensured media plans complied with available ad spaces<br \/>and predefined parameters. This minimised errors and streamlined the <br \/>process, leading to 3X more on-platform display ads pushed and<br \/>managed per salesperson.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797c26c elementor-widget elementor-widget-text-editor\" data-id=\"797c26c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Seamless Ad Sales to Ad Ops Handover:<\/strong> Voiro streamlined communication between teams. The sales CRM and ops workflows seamlessly integrated with SupplySense, enabling smooth handover of confirmed media plans for execution, eliminating delays and ensuring campaign success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-2cbbbb0 e-flex e-con-boxed e-con e-child\" data-id=\"2cbbbb0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/voiro.com\/request-demo\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bafd057 elementor-widget elementor-widget-text-editor\" data-id=\"bafd057\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Unlock Hidden Ad Revenue in Your Ad Inventory. <strong>Talk to Us Today<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-084fab9 e-flex e-con-boxed e-con e-parent\" data-id=\"084fab9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b76455c elementor-widget elementor-widget-heading\" data-id=\"b76455c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Results: A Symphony of Success\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8abd7c1 e-flex e-con-boxed e-con e-child\" data-id=\"8abd7c1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eaca07 elementor-widget elementor-widget-image\" data-id=\"7eaca07\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"113\" height=\"38\" src=\"https:\/\/voiro.com\/wp-content\/uploads\/2022\/03\/Voiro-Hi-Res-Logo-SVG-1.svg\" class=\"attachment-large size-large wp-post-24703 wp-image-4570\" alt=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-693c9b3 elementor-widget elementor-widget-text-editor\" data-id=\"693c9b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u2705No Ad Inventory Wastage<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f7aec elementor-widget elementor-widget-text-editor\" data-id=\"73f7aec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Zero ad inventory wastage has lead to zero ad revenue leakage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44fed2a elementor-widget elementor-widget-text-editor\" data-id=\"44fed2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u27053X Ad Sales Pipeline Unlocked<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8969ede elementor-widget elementor-widget-text-editor\" data-id=\"8969ede\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This has led to closing 3X more deals and maximising ad revenue<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a46a31c elementor-widget elementor-widget-text-editor\" data-id=\"a46a31c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u270560% Faster Campaign Flighting<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740812c elementor-widget elementor-widget-text-editor\" data-id=\"740812c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This has led to capitalising on market opportunities faster.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ad890 elementor-widget elementor-widget-text-editor\" data-id=\"91ad890\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u270512% Reduced Ad Slot Wastage<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bff7920 elementor-widget elementor-widget-text-editor\" data-id=\"bff7920\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This has led to eliminating overselling and underselling of inventory.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e99295d elementor-widget elementor-widget-text-editor\" data-id=\"e99295d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The e-commerce platform experienced a remarkable transformation<br \/>with Voiro:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e26400 elementor-widget elementor-widget-text-editor\" data-id=\"1e26400\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>100% Ad Space Utilisation:<\/strong> Every ad space was utilised effectively,<br \/>eliminating ad revenue leakage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2dabce elementor-widget elementor-widget-text-editor\" data-id=\"c2dabce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>3X Increase in Ads Managed:<\/strong> Increased efficiency empowered<br \/>the sales team to generate significantly higher revenue.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-243591f elementor-widget elementor-widget-text-editor\" data-id=\"243591f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>60% Faster Campaign Flighting:<\/strong> Campaigns were launched much<br \/>faster, capitalising on market opportunities.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-516ef96 elementor-widget elementor-widget-text-editor\" data-id=\"516ef96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>12% Reduction in Ad Space Wastage:<\/strong> Voiro&#8217;s real-time insights helped<br \/>identify and eliminate unused ad space, maximising ad revenue<br \/>potential.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8506999 elementor-widget elementor-widget-text-editor\" data-id=\"8506999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>100% Compliant Monetisation Workflows:<\/strong> Streamlined workflows ensured<br \/>complete compliance with regulations and provided a single source of<br \/>truth for all ad operations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39718fc elementor-widget elementor-widget-text-editor\" data-id=\"39718fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Akansha R., Deputy Director &#8211; Monetisation Operations Head,<\/strong><br \/><strong>summarised the impact perfectly:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1219f66 elementor-widget elementor-widget-text-editor\" data-id=\"1219f66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>&#8220;Voiro has offered us top-notch customisation to serve our business<\/em><br \/><em>needs. The way the Voiro team has taken our business requirements<\/em><br \/><em>and turned them into a seamless product is commendable. We have<\/em><br \/><em>been able to centralise various functions through Voiro effectively.<\/em><br \/><em>Kudos to the team for their great work and dedication to the client<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c03604 elementor-widget elementor-widget-text-editor\" data-id=\"2c03604\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Voiro is helping us centralise activities for all major functions of the<\/em><br \/><em>business (supply, demand, ops and billing). It has ensured we have a<\/em><br \/><em>single source action and information centre to drive business metrics<\/em><br \/><em>and supported us in scaling up. Our goal of moving away from multiple<\/em><br \/><em>manual processes has been fulfilled through Voiro. Through this<\/em><br \/><em>functional integration, it has drastically reduced the scope of manual<\/em><br \/><em>error at all touchpoints and is starting to bring long-term efficiency for<\/em><br \/><em>the business.&#8221;<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae34e7 elementor-widget elementor-widget-heading\" data-id=\"3ae34e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beyond the Numbers: A Strategic Transformation\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a4925 elementor-widget elementor-widget-text-editor\" data-id=\"b4a4925\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Voiro&#8217;s impact transcended the impressive numbers. It fostered a culture<br \/>of data-driven decision-making, empowered teams with real-time<br \/>insights, and streamlined workflows, paving the way for long-term<br \/>success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc7371 elementor-widget elementor-widget-text-editor\" data-id=\"dfc7371\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Are you an e-commerce, on-demand, hyperlocal platform struggling<br \/>with similar challenges? Voiro can help you unlock the full potential of<br \/>your on-platform display ads and achieve similar success. Contact us<br \/>today and experience the Voiro difference!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-7c0d539 e-flex e-con-boxed e-con e-child\" data-id=\"7c0d539\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/voiro.com\/request-demo\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b66073 elementor-widget elementor-widget-text-editor\" data-id=\"9b66073\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Talk to Us and <strong>get a 5-point report on optimising your ad inventory<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":24806,"template":"elementor_header_footer","categories":[],"acf":[],"_links":{"self":[{"href":"https:\/\/voiro.com\/wp-json\/wp\/v2\/case-studies\/24703"}],"collection":[{"href":"https:\/\/voiro.com\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/voiro.com\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":74,"href":"https:\/\/voiro.com\/wp-json\/wp\/v2\/case-studies\/24703\/revisions"}],"predecessor-version":[{"id":24944,"href":"https:\/\/voiro.com\/wp-json\/wp\/v2\/case-studies\/24703\/revisions\/24944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voiro.com\/wp-json\/wp\/v2\/media\/24806"}],"wp:attachment":[{"href":"https:\/\/voiro.com\/wp-json\/wp\/v2\/media?parent=24703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voiro.com\/wp-json\/wp\/v2\/categories?post=24703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}