How A Leading Indian OTT Platform Achieved Over $200 Million In Ad Revenue With The Help Of Voiro
The way we perceive and consume content today has changed dynamically, and OTT platforms have played a central role in that change. According to a report in Mint, OTT platforms invested ~$665 million in 2021 in content, with leading platforms spending ~$380 million. The writing is on the digital wall for everyone to see. With the industry expected to grow to $13 billion–$15 billion over the next 10 years, the Indian OTT market is expected to witness unprecedented growth in the near future.
The future of live sports monetisation has immense potential. Content creators today can enter the live streaming space and monetise their content seamlessly. Easy-to-configure platforms allow independent clubs to monetize their live sports content faster. Live sports as a monetisation opportunity has never been more attractive.
However, setting up such a business at scale can get complicated. The market is competitive, and players have to stay on their toes to attract and grow ad revenue. Voiro helps OTT businesses to thrive using real-time and historical data to help make critical decisions. This case study analyses the key challenges faced by one of India’s leading OTT platforms in monetising live sports streaming and how Voiro helped them manage and scale their monetisation business to become a powerhouse in the Indian media industry.
Our customer’s sales and ops teams worked in silos and needed to be brought together to build efficiency and a better monetization practice.
Our customer was unable to understand revenue attribution by client, agency, and region for each salesperson in granular detail, resulting in sub-optimal sales performance.
Our customer needed a sophisticated revenue ops system that supported multi-layered targeting, in order to balance and incentivise all parties while making a sale.
Our customer wanted to leverage real-time data to forecast revenue across a variety of metrics and generate flexible strategies to drive more ad revenue.
Our customer wanted to empower their advertisers with granular planning criteria to achieve ad placements at specific moments within a live sporting event.
Our customer needed a system that allowed its ops team to pace campaigns across large sporting events and optimise revenue realisation.
Enabled the platform’s ad sales team to manage their pipeline cycles and drive pipeline and sales visibility.
Automated ad workflows, campaign setup and reporting against client KPIs.
Consolidated revenue data from all sources and gave an accurate, real-time visibility of revenue data across the business.
Brought the platform’s ad sales, ad ops, revenue, and data teams to collaborate and drive business together on the Voiro ad monetisation suite.
Sales team saves 90% time on CRM entries.
Accurate revenue forecasting across standard, campaign-specific and live sport metrics.
Ad sales teams can allocate targets across agencies, content categories and other clusters without the risk of double-counting.
Campaign reporting effort reduced by 95%.
Voiro’s historical performance insights unlock new revenue opportunities.
Ad monetization now scales effectively, allowing for smaller advertisers, including in the gaming sector.
End of the month billing cycles are reduced by 70%.
Voiro’s revenue attribution algorithms drive a higher-performing sales team with granular sales monitoring by salesperson, team and region.
Live sales insights enable better sales planning, and driving more revenue.
Our customer has seen the following benefits from using Voiro:
Are you an OTT platform thinking of leveraging advertising?
Do you have an ads business that you’re looking to scale up?
Do you identify with any of the challenges we’ve discussed here?