Read Case Study: E-commerce Giant Masters On-platform Display Ad Inventory with Voiro

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Leading E-commerce Platform Grows Advertising Revenue by 4X With Voiro

Overview

Our customer had built a small but growing advertising business on their platform, catering solely to their own sellers, and solving two problems; a) for the sellers, placing advertisements in the form of banners or sponsored listings led to a demonstrable lift in sales on the platform, and b) for the platform itself, advertising could keep a premium set of sellers happy, while adding a revenue stream to their own business.

Business Challenges

  • Adding new components to their tech stack and making changes to their platform.
  • Complicated workflows, many of them were run manually via email chains, excel sheets, etc
  • Steep learning curve in setting up ads business, primarily because advertising was so different from their core e-commerce business

Transformation With Voiro

  • Simplified workflows reduced campaign setup time by 95%, to under 15 minutes
  • Access to real-time accurate data on campaign delivery, performance and revenue at risk
  • Monthly reconciliation and invoicing cycle time dropped by over 80%, bringing them sizeable working capital savings
  • Single view of aggregated data from all ad servers, programmatic partners and upstream systems
  • Voiro’s API integrations easily fit into the platform’s intricate network of systems, many of them custom-built

Drive Better Monetisation with Voiro

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