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Open RTB 2.6, IAB Tech Lab’s Role and Priorities for 2023

[Season 4 Episode 9]: If you’ve ever wondered about the role technology plays in democratising the ads ecosystem, this is the podcast to listen to. In this special episode Anand Gopal and Anil Karat invite Shivendra Misra, Director APAC at IAB Tech Lab, into the hot seat and take a deep dive into the world of real-time bidding,  the role of IAB Tech Lab in shaping the future of digital advertising and more.