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OOH to DOOH: The Journey - Voiro
OOH to DOOH: The Journey

From Egyptian obelisks to colourful posters, outdoor advertising has been an intrinsic part of community and communication from the beginning. In recent times, however, out-of-home (OOH) advertising has transformed to take the viewer experience to a different level. From bright  interactive billboards to AR (augmented reality) led digital signages, real-time marketing and technological advancements have...

How to optimize ad revenue for print media businesses - Voiro
How to Optimise Revenue On Cross-media Channels

A detailed analysis on how to optimise advertising revenue on cross-media channels for print media businesses. (Voiro.com)

Voiro - The Future of Ad Ops
The Future of Ad Ops

In the world of digital marketing, ad operations is a remarkably under-appreciated function. Part of the sell-side at most large publishers, ad operations teams are the backbone of a monetisation practice. Their role, put simply, has always been to make sure that publishers serve the right ads to the right audience at the right time,...

Voiro - How Inventory Forecasting Can Bridge The Gap Between Unused Impressions And Profitability
How Inventory Forecasting Can Bridge The Gap Between Unused Impressions And Profitability

Inventory forecasting uses upcoming events, trends, as well as past data, to estimate the level of inventory needed for the future.

Monetisation Infrastructure For Media Businesses
Go Automatic In A World Of Stick Shifts

Read our analysis on why machine learning has a crucial role to play in how ads can be targeted, consumed, monitored and reported across all platforms.

ad revenue optimization company
Ad Sales Is Truly A Tango

Read our analysis on why Ad Sales is truly a tango for the right audience, at the right time, with the right content.