From Egyptian obelisks to colourful posters, outdoor advertising has been an intrinsic part of community and communication from the beginning. In recent times, however, out-of-home (OOH) advertising has transformed to take the viewer experience to a different level. From bright interactive billboards to AR (augmented reality) led digital signages, real-time marketing and technological advancements have...
A detailed analysis on how to optimise advertising revenue on cross-media channels for print media businesses. (Voiro.com)
In the world of digital marketing, ad operations is a remarkably under-appreciated function. Part of the sell-side at most large publishers, ad operations teams are the backbone of a monetisation practice. Their role, put simply, has always been to make sure that publishers serve the right ads to the right audience at the right time,...
Inventory forecasting uses upcoming events, trends, as well as past data, to estimate the level of inventory needed for the future.
Read our analysis on why machine learning has a crucial role to play in how ads can be targeted, consumed, monitored and reported across all platforms.
Read our analysis on why Ad Sales is truly a tango for the right audience, at the right time, with the right content.
