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How to optimize ad revenue for print media businesses - Voiro
How to Optimise Revenue On Cross-media Channels

A detailed analysis on how to optimise advertising revenue on cross-media channels for print media businesses. (Voiro.com)

Voiro - The Future of Ad Ops
The Future of Ad Ops

In the world of digital marketing, ad operations is a remarkably under-appreciated function. Part of the sell-side at most large publishers, ad operations teams are the backbone of a monetisation practice. Their role, put simply, has always been to make sure that publishers serve the right ads to the right audience at the right time,...

Voiro - How Inventory Forecasting Can Bridge The Gap Between Unused Impressions And Profitability
How Inventory Forecasting Can Bridge The Gap Between Unused Impressions And Profitability

Inventory forecasting uses upcoming events, trends, as well as past data, to estimate the level of inventory needed for the future.

programmatic advertisement solutions
Celebrating 2021 And Looking Ahead To 2022

A peek into Voiro's journey in 2021 and how we look forward to 2022.

Monetisation Infrastructure For Media Businesses
Keeping A Tab On Your Revenue In Real-Time With Voiro’s Sticky Header And Dashboard

Read our analysis on how Voiro helps digital media businesses in managing multiple sources of ad revenue — both direct and indirect.

publisher revenue optimization company
A Product Manager’s Life Saver: Voiro’s Monetisation Technology

Read our analysis on how Voiro solves a Product Manager’s biggest problem—understanding monetisation from a revenue and product perspective, in real-time.

Monetisation Infrastructure For Media Businesses
Go Automatic In A World Of Stick Shifts

Read our analysis on why machine learning has a crucial role to play in how ads can be targeted, consumed, monitored and reported across all platforms.

programmatic advertisement solutions
Digital Advertising And Airlines, Really?

The Guardian shared a really well-captured visualisation of Air Traffic in April 2019 & April 2020, before Europe went into lockdown. What comes to mind is, how powerful data becomes when we are able to harness it and bend it to our will. Granted, travel may never be the same after 2020, but that is not...

advertising technology platforms
“It’s not a sprint, it’s a marathon!”

Anand Gopal highlights the mission critical nature of mental wellness as a #cultureofexcellence - brought this into stark focus as we begin to put the pandemic behind us and new hybrid models.

Ad sales workflow automation
The CFO as A Cross-Functional Digital Innovator

Read our analysis on how the CFO and the finance team—are central to all information, revenue flows and the success of a company.