Monetising Via Programmatic Channels: An Introduction To Exchange Bidding Dynamic Allocation (EBDA)

Read our analysis on monetising via programmatic channels: An introduction to exchange bidding dynamic allocation (EBDA). This article helps you understand how it works and how you can make the most of it.

programmatic advertisement solutions
Celebrating 2021 And Looking Ahead To 2022

A peek into Voiro's journey in 2021 and how we look forward to 2022.

Monetisation Infrastructure For Media Businesses
Keeping A Tab On Your Revenue In Real-Time With Voiro’s Sticky Header And Dashboard

Read our analysis on how Voiro helps digital media businesses in managing multiple sources of ad revenue — both direct and indirect.

advertising technology platforms
How Media Companies Should Embrace Ad Tech Innovation

Read our analysis on what type of ad tech innovation media companies need and the outcome of embracing it.

ad ops workflows
A Publisher’s Biggest Nightmare — Inefficient Ad Operations

Read our analysis on why pushing ads to multiple servers requires a specific type of tech to automate your AdOps.

publisher revenue optimization company
A Product Manager’s Life Saver: Voiro’s Monetisation Technology

Read our analysis on how Voiro solves a Product Manager’s biggest problem—understanding monetisation from a revenue and product perspective, in real-time.

Monetisation Infrastructure For Media Businesses
Go Automatic In A World Of Stick Shifts

Read our analysis on why machine learning has a crucial role to play in how ads can be targeted, consumed, monitored and reported across all platforms.

programmatic advertisement solutions
Digital Advertising And Airlines, Really?

The Guardian shared a really well-captured visualisation of Air Traffic in April 2019 & April 2020, before Europe went into lockdown. What comes to mind is, how powerful data becomes when we are able to harness it and bend it to our will. Granted, travel may never be the same after 2020, but that is not...

advertising technology platforms
“It’s not a sprint, it’s a marathon!”

Anand Gopal highlights the mission critical nature of mental wellness as a #cultureofexcellence - brought this into stark focus as we begin to put the pandemic behind us and new hybrid models.

Ad sales workflow automation
The CFO as A Cross-Functional Digital Innovator

Read our analysis on how the CFO and the finance team—are central to all information, revenue flows and the success of a company.